tone & voice.
Your personality on paper.
“Your vibe attracts your tribe”
In the wise words of marketing guru, Seth Godin, Social Media is like one big cocktail party. It’s a series of people all trying to get ‘one up’ on each other, trying to stand out from the crowd by telling everyone how amazing they are. Brands do this too, whether it’s with amazing video content, the best competitions or new fancy interactive quizzes. But one thing that is often overlooked is the tone and voice of the brand.
There’s nothing worse than feeling like you’re being sold too, feeling like a bag of cash that everybody wants a piece of. We want authentic communication from real brands run by real people.
It’s tricky to turn your business communications on it’s head to give it that ‘human’ feel. At Permission we are experienced in finding your own specific tone and voice. We will work with you to find the natural language that engages audiences, making them feel part of the conversation.